I’ve been getting a flurry of sales calls lately, mostly offering me costly SEO services (typically $1000-6000). I think this is due to the fact that I’ve just launched DigitalFrameGuy.com and I guess it hit some list somewhere of newly launched e-biz sites.
Problem is, I’m becoming increasingly calloused to sales calls because I’ve been taken in by a few things in the past, and I don’t really have a great desire to throw more money down the golden toilet.
So I’ve learned a few statistics, courtesy of my friendly cold-callers. Here’s one: 92% of all web sales apparently come from search engines, hence the high focus on rankings. These people seemingly completely write off all other forms of marketing, which I think is incredibly narrow-minded. Yes, I will agree that for a web-store, SEO is incredibly important. But to take the line that it is more important that anything else, and that you’re basically wasting your time if you think of doing anything else (hahaha – you newbie moron! – you’re doing PPC?). I know internet marketers who have had amazing success just using lists, and others who are producing amazing results with social media marketing. Personally, I’ve had tremendous success with pay-per-click.
The problem is that these phone marketers don’t know me from Adam, and don’t have a clue that internet marketing is what I’ve chosen to do. I realize I need help along the way, but primarily, I want to learn how to do it myself, not turn my site over to some outfit who will charge a couple grand for an XML sitemap and a few hundred directory submissions.
One outfit guaranteed me page 1 or page 2 on Google, within six months, or my money back. Now that is an offer that is more interesting; however I have this desire to do something for myself. I want to achieve something on my own here! I suppose you could make a business model on having people do everything for you, all the time; however I think it would be a very expensive one. Being naturally techie minded, I’ve learned so much along the way that I can now do in minutes, which other people outsource. Yes, they save a small amount of time, and at some point if life gets busy enough I may do the same. However, I think that until you truly understand what the key elements of your business are you won’t truly have the keys you need to get ahead anyways. Putting 10 outsourcers together is brilliant; and I hope to do it one day, but I MUST know what each one is doing, and why, and how they relate to each other. That knowledge will likely only be gained by doing it yourself, at least the first time.
I’m getting off topic. Back to the sales calls. I am typically polite to callers, and I usually try to hear them out. Sometimes I even learn something. But I really wish they could somehow get a better grasp of who I am before they launch into their one-size-fits-all sales rant. If they actually took the time to find out where I was coming from, I’m sure they would be a lot more effective.