I was speaking to a client on the phone today, and all of a sudden he said something that just made me burst out laughing. Maybe it was something in my coffee that morning, and then again maybe it has merit.
We were talking about the internet, and marketing, and he said this:
The internet is a big place.
It’s full of people,
And they all have credit cards!
For some reason those three statements just summarized the viewpoint of an optimistic internet marketer. Too often we get sidetracked and think that the market isn’t big enough, or we’re not big enough for the market, or some other such foolishness.
The fact is, there’s a lot, no, make that a TON of buyer’s out there with credit cards.
All you need to do is give them a reason.