The Internet Is Really Pretty Simple…

I was speaking to a client on the phone today, and all of a sudden he said something that just made me burst out laughing. Maybe it was something in my coffee that morning, and then again maybe it has merit.

We were talking about the internet, and marketing, and he said this:

The internet is a big place.

It’s full of people,

And they all have credit cards!

For some reason those three statements just summarized the viewpoint of an optimistic internet marketer. Too often we get sidetracked and think that the market isn’t big enough, or we’re not big enough for the market, or some other such foolishness.

The fact is, there’s a lot, no, make that a TON of buyer’s out there with credit cards.

All you need to do is give them a reason.

6 Responses to The Internet Is Really Pretty Simple…
  1. Lance Tamashiro
    May 5, 2009 | 1:49 pm

    Great post. Short, sweet and VERY to the point!
    I think you sum it all up with “All you need to do is give them a reason”..

    http://www.youtube.com/watch?v=P5B3uIGPPq0

    -Lance

  2. Jonathan
    May 7, 2009 | 5:36 pm

    Thanks for the comment Lance – you inspired a new post =)
    http://jonathanboettcher.com/dealing-with-the-list/

  3. Zula | tiffany jewelry
    May 27, 2009 | 2:39 pm

    That is really very simple and true because internet is full of such people who are willing to pay but they often don’t find right people.

  4. Steve - dunk shoes
    June 1, 2009 | 8:23 am

    To be very true, it is not an easy task to satisfy online customers. Mostly they are full of money and invalid knowledge. They always urge to do this and that in their way so it is pretty difficult to convince them. Once convinced, we can earn plenty of money from them.

  5. Matt SEO - Webshoptimizer
    June 5, 2009 | 1:25 am

    I have to agree with Steve: it’s really not that simple to please online customers. Even worse, you got the visitors but NO conversion.
    For some, like me, this is the ultimate challenge. Gain conversion!

  6. Jonathan
    June 5, 2009 | 7:59 am

    @Matt – yeah – traffic is the first thing to solve, then you need to convert it. One without the other doesn’t do a whole lot =)