TargetClicks PPC Management: Worth It?

I got an email today extolling the virtues of a new service from my web host, Powweb, called TargetClicks. (I’d like to preface this post by saying that I love Powweb as a web host – I’ve been with them for years and they’re really top notch). I’ve copied in the main bullets of the email here:

TargetClicks ensures that when people perform Google, Yahoo! or MSN searches on keywords related to your site, an entry for your Web site will be listed next to their search results! All you have to do is …
1. Fill out your site information. TargetClicks will determine your competition, target region and optimal keywords.
2. Pay just $1.75 per click. TargetClicks takes care of ad placement for you and eats the cost, even if the lowest bid price is more expensive!
3. Review your performance. TargetClicks provides easy-to-read e-mail and online reports that track your progress.

Is anyone else chomping at the bit to get signed up? I saw $1.75 per click and nearly laughed out loud. Then my brain kicked in, and I started thinking about it. I realize they’re really targeting the people that have no clue about pay-per-click or internet marketing, and would just rather pay someone to know for them. That is fine, there are things that I don’t really care to know much about and would rather pay someone to do, such as fix my car for instance. Are you an ad mechanic? If you don’t like getting under the hood, perhaps a program like this fits your ticket.

Thing is, I do happen to know a thing or two about pay-per-click ads and the $1.75 seems pretty high. Apparently though, one gets coverage on up to 30 PPC networks, which is definitely a big time saver. My guess is their incentive to create a good campaign is the more they get costs down, the more they get to pocket. The other thing to keep in mind though is what kind of quality are they delivering? I could setup a campaign for $1.75 a click and send thousands of visitors through all day long; but how targeted are they? Seems to me the disadvantage of this setup is that there is no relation to profitability.

At the end of the day, this is what makes a successful affiliate marketer; being able to advertise and get a targeted customer ready to purchase for less than the value per action so he can pocket a profit. If you’re just sending traffic down the pipe for a set fee, there will never be any accountability on quality.

Just my two cents.

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