I saw Perry Belcher and Ryan Deiss at the Affililate Incubator seminar last year, and these guys have their marketing heads screwed on pretty tight. Perry has an encyclopaedic knowledge of Adwords tactics which is pretty cool. Anyways, I just came across this short video of him explaining social media. It’s different than what most people are probably going to tell you, because most people are saying you need to essentially be a spammer.
Watch Perry relate social media to real life. I think you’ll appreciate this.