I recently read a post talking about how recession is going to be great for affiliate marketing. Although a bit shy on details, he did make a couple good points. The general idea is that merchandisers tighten up their marketing budgets going into the recession. So far so good. The traditional forms of advertising are becoming more expensive anyway, (print, TV, radio etc) so those dollars will naturally gravitate to he most efficient marketing method – the internet. This means a huge influx of marketing dollars all over the internet.
I would add though that supply and demand economics dictates a stabilization over time – there will always be tremendous marketing value in TV ads for example, and if they temporarily become over-priced, more dollars will flow to the internet, but eventually this will cause TV prices to come back to a sustainable level. As long as there is value in any marketing channel it will never cease to exist, even though there may be large fluctuations in price or use.
I’ve been thinking about this topic a bit lately. One of my best affiliate offers is a loan product, and people sometimes ask me if business is slowing down. Fact is, I don’t really know, because I keep looking for new ways to promote it and it keeps growing. If it keeps growing, people are still getting loans in droves (personal loans).
I think a smart affiliate marketer will take advantage of whatever current market / economic trends are happening. Recession appears to be on the menu for the near future, so we might as well start evaluating to see how we can take advantage of it. People make money in market ups and downs – just a lot less people make money on the downs! If we’re smart we can be among the few!