The other day I got a sweet email from PayPal telling me I had just received money from iSocial Academy. 10 Whole Cents worth of money!
So anyways, I opened the email, and here’s what it said:
Now I love making 10 cents of real money as much as the next guy – it always gives me a nice warm feeling deep down in the cockles of my heart.
However, although receiving Brad’s email truly was effortless, I failed to see how clicking on his link and then sitting staring at my computer for the next three hours is going to replicate those results, even once. My razor-sharp acumen further reasoned that by then I would have not only not spent any effort, but I would have completely LOST the effort I could have spent on something else that would actually have made me money.
Nevertheless, always keen to test out new fringe economic theories, I compliantly clicked on his link, only to find a video on the other side where Brad introduces his latest best friend to us – a certain Austin Walsh who I’ve never heard of before. (Doesn’t mean much, I often joke that I live under a rock)
Okay, 6 minutes of my life is now gone, and yet still that e-dime hasn’t resurfaced.
Now I’m into it for 7 minutes of my life – and so far I’ve made 10 red cents (except not quite. I’d have preferred if Brad had actually sent the 10 pennies, as that would have been worth more.) I had that sinking feeling that was all I was ever going to see from this experiment in fringe economics, despite further investments of time.
So, like any rationale netizen, I decided to blog about it. (queue the music)
And thus we get to the serious part of today’s discussion…
How much is a lead worth to you?
In Brad’s case, it seems a lead is worth 10 cents. But he’s a head honcho in the IM industry, with plenty of connections, so I guess he gets better rates than I do. You see, in my own business, a lead costs me much, much more than that.
Incidentally, the leads I’m talking about (in my own business) are worth less to me than the 10 cent person Brad is hoping to catch.
You see, he’s not only hoping to catch a sale – he’s hoping to recruit an affiliate who will bring lots and lots of sales!
For just a sale, Brad might have stooped to sending only say, two or three cents.
But to catch those big fish… the affiliates he’d love to have on his B-Team… he’s willing to put out 10 whole cents of real money.
Turns out Aaron Wall (a legitimate big fish – I mean that in the nicest sense of the term) was also recently valued at 10 cents, so I feel I’m good company.
So my question to you is this: What would YOU spend to attract a targeted lead? Further.. what would YOU spend to attract a JV partner capable of sending you dozens or even hundreds of sales?