http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/ Internet Marketing Tips and Ideas Tue, 24 Jan 2012 16:56:42 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/#comment-829 Praveen Thu, 20 May 2010 06:36:09 +0000 http://jonathanboettcher.com/?p=407#comment-829 Nice article....well as marketing professionals we not only need to follow thick books full of jargon's but look at the practical applications which can exist anywhere, like in your case it was in the food court. I have come across a few of them myself...one of the Pub in my city Bangalore(India), named 'Zero G' promotes sale of Tequila by catching attention of the customers by means of a whistle & clap whenever someone takes a shot.... The cue from your article can be how to create differentiation in approaching customers by attracting their attention to your offering, but you should not forget your product has to met the hype you create about it...Imagine you trying the Teriyaki Chicken which is given free but does not taste great...all the effort of marketing the product or the business goes in vain..... Nice article….well as marketing professionals we not only need to follow thick books full of jargon’s but look at the practical applications which can exist anywhere, like in your case it was in the food court.
I have come across a few of them myself…one of the Pub in my city Bangalore(India), named ‘Zero G’ promotes sale of Tequila by catching attention of the customers by means of a whistle & clap whenever someone takes a shot….
The cue from your article can be how to create differentiation in approaching customers by attracting their attention to your offering, but you should not forget your product has to met the hype you create about it…Imagine you trying the Teriyaki Chicken which is given free but does not taste great…all the effort of marketing the product or the business goes in vain…..

]]> http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/#comment-710 Jonathan Tue, 09 Feb 2010 18:29:48 +0000 http://jonathanboettcher.com/?p=407#comment-710 Hi Josh - that's true & the weirdest thing. I just don't get why the others don't do it too. Hi Josh – that’s true & the weirdest thing. I just don’t get why the others don’t do it too.

]]> http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/#comment-709 Morris County Movers Tue, 09 Feb 2010 17:26:38 +0000 http://jonathanboettcher.com/?p=407#comment-709 Wow, you made some really good points here. The world of marketing is fairly universal - what works in a food court is also likely to work in online business. And it's amazing how few people really take their marketing lessons and apply them in real life, like in your example, even if you have no formal experience in marketing it seems obvious that the free samples are drawing people in. Why wouldn't the other businesses catch on? -Josh Wow, you made some really good points here. The world of marketing is fairly universal – what works in a food court is also likely to work in online business. And it’s amazing how few people really take their marketing lessons and apply them in real life, like in your example, even if you have no formal experience in marketing it seems obvious that the free samples are drawing people in. Why wouldn’t the other businesses catch on? -Josh

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