At Affiliate Incubator, one of the speakers was Mike Koenigs, of Traffic Geyser. You’ve heard me talk about Traffic Geyser before, but he really opened my eyes to a different way to use video.
This week I’ve been working on videos, pretty much straight for three days. I’m nearly done. However, my new approach, instead of spending a lot of time creating one video, is now to spend my time creating tons of videos. I’m aiming for 15, all about the product I’ve chosen. Oh, did I mention I’m doing this for an affiliate product?
So your first question is probably how in the world can I create 15 videos about someone else’s product? A very good question indeed.
What I did is I bought my target product, and read through it carefully (it is an ebook). I took notes on any questions or things I thought people might not know about it. I then did a bit more research on my niche, checking out About.com for the top five most common questions regarding it. After all was said and done I had roughly 15 frequently asked questions. I then went through and wrote a 100 to 150 word answer to each of them. It takes roughly 40-60 seconds to read that number of words.
Next I created a bunch of title slides, introducing my question, answer (ie No, but…) and my URL. Then I went to stock.xchng and downloaded pictures (for free, with free-use rights) for every part of each video. I have roughly 6-10 pictures per video. The pictures don’t have to all relate strictly to your overall topic, just to the sentence you’re saying at the time. This actually gives you a lot of leeway to use different pictures.
My next step is to get some royalty-free music to add to the videos. Because each video is no more than 60 seconds long, I think I’ll buy three different full length songs, then hack them up into sound bytes to use with each video, so each video will be slightly different. I’ve used PremiumBeat.com in the past and was happy with them.
So the plan is the finish off the videos, create a squeeze page with an opt-in form, create an autoresponder series, then submit all 15 videos twice on Traffic Geyser using their timed delivery. That should give me about 120+ videos out there; a far cry from my previous 25 or so. Plus, and this is key, for each video I will be identifying uber-popular competitors on YouTube and matching titles and tags. So each matched video theoretically will show up just after the popular one, and hopefully gain more views that way.
So there you have it. Initially I thought I would wait until I was all done and had some results to tell you about, but this way is more fun for everyone I think. Part of the purpose of this blog is to give you a window into what I’m experimenting with, and to show what works and what doesn’t. I’ve got high hopes for this, but I’ve been wrong often enough before.