Try something other than English for a change!

We all speak English and take it for granted that everyone who could possibly be interested in our ads does too. Let me tell you a little story. A couple months back, one of the affiliate programs I’m promoting decided they wanted to penetrate Canada more, so they implemented a bonus program if you could bring in a certain quantity. I had good stats with them, but only in the US. So I thought, what can I do to really penetrate the homeland? I tried city based campaigns in Google with dismal results. Then I thought, hey – a big chunk of the country actually speaks French! So with that I took a few minutes and converted two of my well performing ads into French with one of the many free translation sites on the net. I knew the result wasn’t quite right, but it was close, so I got someone I knew who speaks French to proof it for me, and a tweak or two later the ads were live. Oh, I also translated the keywords to French.

Anyways, what do you know, but that French campaign has done remarkably well! (Yes, it is wise to setup tracking on every campaign you run so you can tell if it stands or falls on its own merit and doesn’t get absorbed into everything else. More on this later perhaps.) I even got a bonus from the affiliate program for breaking some quantity thresholds!

So just a thought, if you are able to find an affiliate program that is doing well for you, expand it to every area you can think of. First go to the other search engines, then to other regions of the world if the shoe fits, then you can even experiment with some non-English ads. Make sure the program offers a landing page in your language of choice though!

3 Responses to Try something other than English for a change!
  1. Chris Sandberg
    March 19, 2008 | 9:02 pm

    I have actually been thinking recently of promoting as an affiliate in other languages, since I know French and Spanish, which are two widely used languages that probably have less competition than English. Thanks for reminding me.

  2. Jonathan Boettcher
    March 20, 2008 | 6:42 am

    I’d encourage you to look into it… I’ve recently expanded my French campaign to MSN in addition to Google and I’m pleasantly surprised at the returns I’m getting. There is low volume, but it seems to be very good quality. I’m working on getting my whole offer page translated to French so that I can run it on Yahoo as well (require a French version of your site – no straight up affiliate linking).

  3. Backlink Builder
    April 25, 2008 | 2:37 pm

    Yeah having articles in a other language is great, im dutch so i translated some of my articles in dutch on my other blog. the results were great, i went from 3 dutch visitors to 200/300 dutch visitors.