How Many Inbound Links Does My Site Have?

Inbound LinksIn my ongoing quest to achieve SEO for this blog I’ve started looking at the number of inbound links I have. The more inbound links you have, especially one way links, the better your ranking on the search engines. That’s the theory anyways. Ideally, you want inbound links from sites/pages with high PR as well.

It seems that every time I find a good tool something happens to it and it stops working, so I’ve decided to list here a few of my favorites, in the hopes that at least some of them will continue working for you.

Keep in mind that you can always do your checks manually in the search engine of your choice. Also keep in mind that Google tells you only a tiny portion of what they know about your site, and what they actually use for ranking it. In other words, doing a link check on Google is a curiosity, nothing more, and shouldn’t be used for SEO purposes. Just do a search on the text inside the brackets, replacing your own domain name.





Alternatively, you can have a look at the Google Webmaster Tools for your site. I like Webmaster tools more for the information it gives me about my rankings for specific keywords in Google, even if I’m not receiving clicks on those keywords, it will show me if I’m #19 for something, I know I can do a little linkbuilding for that keyword and URL and improve the rank.

So here’s the top 3 list of my favorite backlink checkers. If you want to know how many inbound links are pointing towards your site, these tools will tell you. And then some!

Tools For Checking Inbound Links

Backlink Watch

Shows you detailed information about each of your links, including URL, Anchor Text, PR, # of Outbound Links on the page, and dofollow/nofollow status. Handy, but a lot to look at in a table.


A very cool tool, requires a plugin for Firefox, but gives you similar information to Backlink Watch but in a more visual fashion that is easy to organize and dig into the data.

Link Popularity Tool at MarkLeap

My favorite tool for sheer speed and simplicity. Just gives you straight Google/Yahoo numbers.


This is a new inbound links checking tool that allows you to paste in a list of domains at once, and it will check them all for you automatically… up to 100 at once. Definitely aimed at the power user, this tool is pretty cool.

Remember, none of these tools will ever give you the true, complete story of the inbound links. The fact is, for some of my sites, I know for a fact that I’ve over time gathered well over 1000 links, but I have a hard time breaking the 600 link mark on Yahoo. Does that mean they don’t exist? No, it just means that for whatever reason they’re not currently listed on there. Does it mean they don’t count towards your pagerank? No. Just means Google isn’t showing them to you. Trust me, these things don’t slip past the Big G. They’re just pretty selective about what they let you see.

Do you have a favorite inbound links tool or linking strategy that you like using?

17 Responses to How Many Inbound Links Does My Site Have?
  1. bbrian017
    May 25, 2008 | 8:11 am

    This didn’t work for my it simply loaded a blank screen or page! Do you know any other tools I could use to find these answers?

    P.S. found you using Google


    bbrian017s last blog post..The Basics of Domain Flipping

  2. Jonathan
    May 26, 2008 | 9:01 am

    Hi Brian, I’ve been having the same problem with this tool lately as well.

    Here is a link to a great list of 11 inbound link checking tools:

    I’m sure you’ll find something that helps on that page!

  3. bbrian017
    May 26, 2008 | 9:55 am

    Thanks Jonathan that’s a great list!

    I’m off to check it now!


    bbrian017s last blog post..Engage, Vote, Submit, Discuss, Digg, it’s all here

    January 10, 2009 | 4:01 pm

    I use Website Grader to test all my stuff. Sometimes it isnt very accurate but it will return an a fair estimate as to how many inbound links that you have. Go to

    AskYourPC.coms last blog post..RSS Hugger – Submit Your Blog’s RRS Feed

  5. Jonathan
    January 12, 2009 | 9:25 am

    Website Grader looks pretty cool – sort of a free, hosted version of iBusiness Promoter.

    I’ve also been using recently. It seems to give a good level of detail.

  6. Sales Engineer
    June 19, 2009 | 3:01 pm

    One note of caution: I had around 1700 backlinks, but when I checked them carefully, it turned out that around 1,000 of them were ‘scraper’ (spam) sites which would do nothing for my Google authority. So keep in mind that not all links are created equal.

  7. Jonathan
    June 19, 2009 | 3:13 pm

    Good point – I use the MarketLeap tool for a quick and dirty rough figure, but the LinkDiagnosis one really shines through when you start analyzing link quality. You can sort by PR and all kinds of other things. Pretty cool.

  8. Pja Photography
    January 16, 2011 | 2:31 am

    What do you mean when you say ‘I can do a little linkbuilding for that keyword and URL and improve the rank.’

    I’m a complete newbie, just curious how you link build for specific keywords?

  9. Jonathan
    January 17, 2011 | 9:29 am

    All you have to do is make sure that when you make the link back to your site, the part that is linked is the keyword you want to rank for. For instance, a lot of people will say “For great ______, click HERE” and the HERE part is their link. You don’t get any keyword value out of that at all… far better to phrase it so that your keyword is the part that is being linked.

  10. Summer
    February 22, 2011 | 12:06 pm

    Thanks for providing the tools for link checking. We’re new and working to build our site. It takes a lot of work and SEO know-how to get it done!

  11. Veritas Group
    June 12, 2011 | 8:31 am

    Thanks for the information. By the way linkdiagnosis is a cool site. But hate the fact that it only works with firefox.

  12. shane
    June 13, 2011 | 7:52 am

    thanks for the info really insightfull and usefull links thankyou again

  13. James
    July 7, 2011 | 7:40 am

    Great article I am glad I found this. I needed help finding inbound links. Thanks.

  14. Russ
    August 16, 2011 | 2:20 pm

    I have used “Backlink Watch” and this shows backlinks of 7, but when I look in SEO Quake it shows 26 backlinks and does not include any of the 7 shown with backlink watch.

    This whole subject of backlinks is slowly screwing me up!

  15. hamid
    October 15, 2011 | 4:22 pm

    Is there any tool that can tell me how many inbound links i have on blogs? I mean link pasting while blog commenting?

  16. Yusuf
    January 31, 2012 | 7:15 am

    very good information. How to make a great inbound link, any tips?

  17. Abhishek Boinapalli
    February 21, 2012 | 6:42 pm

    Dear Jonathan,

    I just wanna ask ..

    If I need to know who links in to my blog @google .. then should I use




    I am confused. Both of these give different results!! Kindly look in and let me know!

    Another Author

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