Well it’s about time for my monthly “I got suckered into it” review. This month we’re talking about Google Snatch 2.0 – a new ebook of ways to sucker punch Google by denying them your credit card. Fair enough, so it is about free traffic, but really, books such as these don’t give Google the shaft so much as encourage the market in general to get on board with Google’s bandwagon. Sure they won’t make the money, but they’re achieving their market / search organization goals. I digress.
So I purchased a copy of Google Snatch 2.0 ($67), and the upsell afterwards ($47). I guess the main reason I caved on it is that it had a good sales letter, and I tend to start paying more attention after about 8 different marketers email me about the same product. I figure there’s gotta be something behind the madness.
Latif claims that he’s making seven figures a year from these tactics. That’s a pretty tall claim, even in this age of nouveau riche. He also claims in the sales letter that he’s been to $10,000 seminars and left feeling like he’d heard it all already from free ebooks. Very likely. Unfortunately, I was thinking the same thing about his product.
The Free Click Formula 3.0 is presented as basically THE answer to getting free traffic. It sounds like a step by step process, ie a formula. Having read through the ebook, I can tell you that for the most part it was a very good overview of the different ways to gain traffic on the net these days. Yes, he doesn’t require you to spend a dime on traffic; however he doesn’t really dig into the nitty gritty or give unique ideas for how to implement the things he talks about.
I was recently on a webinar with Russell Brunson and Stu McLaren. Stu covered a similar batch of topics, but everything he said was just bursting with a unique “gotcha” spin on things; he was using the methods in ways I hadn’t thought of or heard before. Latif unfortunately spends a lot of time just explaining what things are, not how you can really explode your business using them.
What topics are covered? Here’s a sampling: (this is NOT the table of contents, just some of the topics covered).
– Domain names
– Basic SEO
– Directory Submission
– Keyword Research
– Calls to Action
– List Building
– Social Media
– Video Marketing
– Audio Marketing
Most of the sections are fairly generic. A lot of time is spent talking about WordPress, and I’m assuming that you readers probably already know and use WordPress on your own. Therefore, this whole section is a bit redundant, except for a pretty good list of plugins and resources. However, these are available for free with a couple minutes of searching as well.
The section on RSS, for example, starts of by spending quite a bit of time telling you what it is, then explains things like RSS syndication. There is even one section in there on how to setup your own RSS Aggregator in Microsoft Outlook. I was looking for key marketing intel, and I get an Outlook how-to? That’s a bit offside.
To be fair, there is quite a lot of information in there, and in general I would say it is a good “survey of the kingdom” type of ebook. It talks about many of the different ways that are popularly being used these days to generate traffic for free, but without really delving into how truly powerful many of these are, and the unique ways you can use them against your competitors. I was left feeling like this was a gradeschool handbook, whereas I’m always on the lookout for the Master’s level stuff. Oh well. Misplaced expectations.
So why do I go to the trouble to write all this down, when most people are raving about how great this is and then giving their links for you to purchase from? Well because unless you’re completely new to internet marketing, I honestly think you could do better for your money. As I mentioned earlier, I learned more on a one hour call (did I mention it was free?) with Russell and Stu than in the entire 165 page Free Click Formula 3.0 and they both claimed to cover roughly the same thing.
If you’ve purchased Google Snatch 2 or if you have other comments that are relevant, I’d love to hear them.