It seems like video marketing is all the rage these days. I’ve posted about it a few times, mostly in relation to my use of Traffic Geyser. However, recently I’ve posted a few videos to all those sites, and I haven’t exactly had immediate, magical results. So, I thought it would be helpful to delve into the intricacies of how to drive traffic to a YouTube video and see what I could learn. I’ve included the highlights for you here; if you’ve got strategies that you’ve used successfully, or even unsuccessfully, or haven’t even tried at all yet, comment on them below and we can learn from each other. So, here goes.
It’s one of the great under-rated and under-practiced arts in internet marketing. I know that I’ve often been guilty of giving too little effort or precedence to keyword research; however keyword research really is necessary and important. If you’re making a video, you need to do your keyword research the same as if you were going to write an article. I don’t profess to be a keyword research expert, but I know that the highest traffic keywords aren’t always the most profitable ones. However, that said, sometimes you just want to get in front of millions of people. I have a site that is geared towards Adsense, and I couldn’t really care less whether or not those people come to my site in a buying mood; just that they go on and click an ad. What they do on the other side of that click is none of my concern. On the flip side, I also have an online store, and I desperately want people to arrive in a buying mood, or at least in a mood that is interested to sign up for my free e-book so I can continue to market to them. It depends on what you’re going for; choose your keywords accordingly.
Keywords are important because search engines cannot yet process the content inside the videos; they need something else to give them context. That is why videos have keywords associated with them, some places call them tags; some just call them keywords. Most places also give you between 300 to 1000 characters to describe the video, and basically to attract the attention of the search engines. Think of this as a mini article. Don’t waste this space!
Don’t forget to put a link in full http:// format as the first thing on your description field. Most sites will turn that link into something clickable.
If you’ve created something that is actually going to be of value to someone, link to it. The first time I thought about this, I thought I would prefer to spend the link juice on my own website; however the point of your video is to be a first point of contact with you. Treat this almost as a different form of squeeze page. So link it up! Digg, Twitter, Stumble, everything you can think of. Try to get it in front of people that will talk about it. If you can get other bloggers talking about it that’s great. Probably easier said than done though!
Clone Something Popular
This might not be the most white hat of methods; however it might work, depending on your topic. Do some research on YouTube and find a white hot mover that is getting tons of views. The all you need to do is clone the title, description and tags. Your movie should show up directly after the popular one, with a strong probability of people watching yours next. However, these won’t likely be very targeted viewers.
Comment on Other Videos
Do some research on the other videos that are out there related to your topic, then post comments under those videos saying something to the effect of “For a similar video, see this.” The idea is of course that someone watching the other video is hopefully interested in seeing something similar. So put yours in front of them. Another idea is to post yours as a video response to the other video.
Well, there you have it, a few different ideas to boost traffic to your YouTube videos. Like anything else in this world, there is no silver bullet to magically generate YouTube traffic. It remarkably resembles work, especially if you’ve submitted a video to dozens of sites. Some things are easy to do, just a question of doing it right the first time. Other things, like the social media work can take time. Feel free to outsource this work too though!
If you’re got other ideas, please leave them in the comments below.