Lately I’ve seen a couple different product launches, all geared towards taking advantage of eBay. It’s like a whole bunch of people suddenly found a jar of eBay pixie dust and started throwing it around the marketplace. The two I’ve come across are the Four Tier Annihilation method and the eBay Code. Four Tier is your standard $77 ebook with a video upsell. The eBay Code is more like $1497, not sure if there’s an upsell (I didn’t get this one, my pockets aren’t that deep!).
So anyways, being the eternal sucker that I am for a good sales letter, I picked up a copy of Four Tier Annihilation, and read through most of it today. Here’s the basic plot. Guy is broke, living in a friend’s basement, etc. Buys every internet marketing product out there and fails miserably until he stumbles upon eBay by accident one day. One thing leads to another until now he makes tens of thousands per month, and has trained many others to do the same, not to mention you! Strange how many of these stories all sound so familiar… yet I digress.
So cut to the chase, right? Ok, so he advocates a few different ways of selling on eBay. The first that is dealt with is dropshipping. Probably most people have heard about that. Dropshipping is this sweet setup (which I’m trying to get going with my digital frame store) whereby you secure a supplier to ship small quantities of product on demand, directly to your customer. So you make the sale, then the dropshipper fills the order. You never carry inventory. It really is a terrific setup, allowing the seller to automate his business as much as possible. Anyways, probably the best part of the dropshipping segment is where he talks about how he goes about doing his research into which eBay niches to enter. Using the advanced search feature in eBay you can checkout all the closed sales in each category. Find an item that looks decent, and has closed for a good price consistently, then lookup the seller in a tool such as Goofbay. From here you can see how much they’re selling, and judge whether there is profit potential in the niche. Quite fun to find sellers that are doing $10,000 a month in eBay sales. Then he goes into finding suppliers who will dropship for you. This is the part that I’ve personally had the least success with so far. Mind you, at the time the product I was looking for was a bit harder to find. I’m quite interested in taking another stab at it with a more common product.
So moving on from dropshipping to info products. You’ve probably seen the $1 ebook craze on eBay. Well apparently that is going to be changing, as eBay has brought in new terms and conditions disallowing download-able products. Of course this means you just have to outsource CD creation to a company like Kunaki.com and charge more for your product. Still, it will keep a lot of people out. So he talks about how to get ebooks you can legitimately sell as your own, without spending a whole lot, and how to find the good niches. There’s a lot of good information there.
One little nugget mentioned is worth gold, in my opinion. He talked about how after successfully selling a bunch of cellphones like crazy on eBay he created a short ebook on how to sell phones like crazy on eBay, including the contact info of some of his suppliers (note: withhold your best supplier for yourself!). Then he would advertise this ebook right beside his cellphone listings, and sell it for $47 or so. Basically, look at me – I’ve got a successful cellphone store on eBay, and I’ll tell you exactly how to do it to! Cool concept. Of course, only 3% of people who buy info products actually act on the information that they contain (according to him – not sure where the stat comes from or the validity of it). So because only 3% will act on it, you’re not even really exposing yourself to much increased competition, plus you’re already established in the marketplace. Sounds like he ended up making more cash off the ebook sales than off the cellphones!
He goes on to talk about flipping websites on eBay, outsourcing the creation of simple turn-key web businesses, etc. Basically there is lots of good content in ebook. I’m not really concerned about giving away all the Four Tier Annihilation secrets in this short post, as the ebook is 175 pages or so. Nothing terribly mind-breaking in there, but definitely more than enough information to make a healthy living on.
If you’re one of the 3%.