Well I’ve been on holiday for the last week or so, and today as I was trudging through my neglected emails I came across a class action lawsuit that involves people who have been involved with CJ either as an advertiser or a publisher, since 2003. That’s me. So I read it. (If that’s you, click here to find out more). Seems like twice a year lately I get one of these class action emails about some network or other I’ve been part of.
So anyways, I guess it involves CJ’s use or non-use of some sort of software that should have been industry compliant, but wasn’t. So what’s in it for us, the publishers? Not a lot, as it turns out. One million dollars has been allocated (if approved) for the settlement. First you take off the lawyers fees and everyone’s expenses related to anything remotely close to the case, and whatever is left over, you split between the advertisers and the publishers (us) 70 / 30.
Ok, so what is the best case scenario here? Well, first off, as a publisher, it looks like I get my share of the 30 percent left over. Ok, so what is that share? Well, first, that depends on how much CJ actually paid out in commissions between 2003 and July 2008. My guess is it is quite a big number. I have no actual facts about this (I did do about 2 minutes worth of Google research but couldn’t find much other than 2001 figures of 997 Million in sales for the first three quarters) so I’m purely speaking off the top of my head, making this up as I go. But let’s just say, for argument’s sake, that they pay out $10 million per month in commissions. Ok, make it only $1 million, just for fun. Where does that leave me? Well, we’re talking about roughly 5 years here. So that would be roughly 60 million in commissions. Do the math and I figure I get about $112, assuming that the full 300,000 remains for paying the publishers. My guess is that becomes more like 200,000. My guess is, they’ve paid out a LOT more than a million a month as well.
So I guess I’m in line for a free dinner, courtesy of CJ. It might be McDonald’s, or it might be a bit nicer, but I’ll probably still get something out of it. I’m not holding my breath though. My last payout from Google came to $8.37.