Category Archives: Video Marketing

Traffic Geyser Project Update

A couple months ago I did a project where I wanted to test out Traffic Geyser, and the whole concept of driving traffic and leads to a squeeze page purely through the use of online video.

Well, if you remember from that post, I did about a dozen videos, researched keywords and the whole bit (I explained it in much more detail in the other post which I won’t get into here). I then uploaded those all over the internet, using Traffic Geyser.

To be completely honest, my chronic entrepreneurial ADD soon manifested and just after that I got distracted on my next great project. I really have to get that in check. Anyways, I recently logged into that clickbank account and discovered my site had made some sales in my absence.

Today I remembered that I initially had pledged to keep readers here up to date on the progress of that project, so I thought I’d share a tiny bit of info for your marketing betterment. Yeah, I know, that’s probably not a word.

Okay, so let’s start with traffic, then work through to opt ins and sales.

I launched the site in early October. From October 1 to December 31 I received a total of 1567 visitors.

You can see from the graphic that there was definitely an initial spike. I did a little bit of PPC during that initial spike, for about 2 days. I then turned it off. Probably 100 visitors came from PPC, maximum.

Let me back up for a second – it just occurred to me that Traffic Geyser keeps stats of sorts on how many views your videos have got. So I did a quickie calculation and discovered that according to them, my videos have roughly 7500 views, combined. Now, I think there are actually more than that, because I don’t think their stats tracking works with all the different sites, so most of those views are off YouTube, Revver and DailyMotion. Nevertheless, that indicates something like a 20% clickthrough from video views to the site. Not bad.

Next up is opt ins. Video traffic points to the domain name, where there is a squeeze page waiting. Pretty simple stuff. I setup goal tracking a few days into this, so it won’t be totally accurate, and you’ll see how it spiked on the first day because I started mid-stream.

Total goal conversions? 678. I’m not sure how that works, because Aweber reports a Grand Total of only 572 subscriptions. So let’s run with Aweber’s data.

That’s a 36% opt in rate, which I figure is pretty decent.

So the big question – how many sales came from this? Well, it’s nothing to write home about – total of 15 sales, with a $20 commission on each. So that’s $300.

Of the subscribers, that gives me a 2.6% conversion rate. If you look at the broader picture, and compare traffic to conversions, it goes way down to 0.95%. That’s pretty weak.

Nonetheless, I must emphasize that this is 100% completely passive.

When I realized this thing was making sales behind my back, I had another look at the email sequence, and determined that nearly all the sales were coming from either the initial email or immediately after opt in (the thank you page redirects to the sales page).

So there’s lots of room for improvement, however, if this thing continues at the same rate, and judging from the pictures you can see here, I don’t see why it wouldn’t – traffic has been consistent for the last few months even with zero input on my part – therefore I don’t see much blocking this thing from making at least $1000 a year for me, completely residual income.

Not bad for an experiment. Sooner or later I’ll see if I can tweak this a bit – a simple doubling of the pathetic conversion rate would double the income. That would be cool.

Week 1 of Traffic Geyser – Targeted Traffic

I highly recommend turning off Aweber’s auto notify feature, which sends you an email after each new signup. However, I still haven’t. It gives me some sort of weird compulsive satisfaction seeing another message from Aweber in my inbox every few minutes. 

I guess that means I haven’t hit it big enough yet. LOL. 

Anyways, I recently posted on how I was testing out this new video strategy using Traffic Geyser. I thought I’d update the story a litte bit, seeing as I’ve learned a couple of things in the last few days through the process. 

Firstly, I’m happy to report that the strategy appears to be working. I haven’t had millions of views since last week, but traffic has been steady, and targeted.

As you can see, traffic has followed a nifty little pattern. The first peak was a paltry 12 visitors, then the last two days have been pegged at 55. The important part to note here is that traffic didn’t spike immediately; it seemed to take a couple of days to work through the system. I suspect that has something to do with the videos worming their way into the search rankings. 

More important than traffic though is action. Here’s my Aweber stats for the same time period: 

Day       Leads
1              1
2              4
3              7
4              10
5              15
6              14

To me at least, this shows the validity of using video. I’m interested to see what happens over the next few weeks, because today Traffic Geyser resubmits all my videos. I’ll do that again each week twice more. I’m hoping for another spike in traffic. 

Okay, so what have I learned? 

First thing – follow through your own process. A friend was critiquing my site for me, and the first thing he mentioned was that as soon as he signed up for my autoresponder, I sent him through to the merchant’s sales page, which then had a popup asking for his email address. There was another signup form later on down that same page. 

Answer – yoink, I took the merchant’s page and made it local, on my site, and took out the javascript relating tot he list. Everything still points back to his site, and the order button works the same as it always did, yet I can tailor things just that much better for the visitor. 

Next thing I learned was that my auto responder series sucked. The truth of the matter was that I hadn’t even written these myself, I came across it somewhere in a membership site, so I grabbed it and set it up because it was relevant. Well, turns out that relevant doesn’t mean interesting. 

So yesterday I re-wrote the first 6 parts of my auto responder. I decided to write it like a story, which I’d never done before. Turns out it was actually kind of fun! Time slipped by and soon I had an autorepsonder series that was highly engaging, made the reader identify with me, and feel the pain of their predicament, and presented a solution. 

The jury is still out on whether or not it will work, but heck, I’m proud of it at least =). I’m sure my mom would like it. =)

In other news, I watched a video today about some guy in Germany who has used Traffic Geyser to dominate Google for over 3000 keyword phrases. No, that is not a typo. 3000. Pretty staggering. He did all that with only 70 videos, and now he’s hoping to dominate 50,000 keywords by the end of next year. Pretty cool eh?

My Video Strategy Results

A few days I posted about my new strategy to use video to bring in a torrential horde of highly qualified traffic, which would beat their way to my landing page, buying something before they even knew what happened. Yep. Seminars can make you think that way. 

Well, I submitted a dozen videos, all keyword targeted (I did my research! Used a combination of Google’s keyword tool and Ad Word Analyzer), title targeted, with what I thought were good titles, descriptions etc. I made sure to put my link as the first part of the description, and then submitted everything using Traffic Geyser

That was Friday afternoon. 

Results: Search Ranking

So what kind of results have I had since then? Well, for starters, although I haven’t checked every single keyword I targeted, I haven’t had the kind of whiz-bang success that I had last time I tried a keyword targeted video. Mind you, that one was a brand name target, with only 71,000 search results for competition. All these keywords I targeted had 300,000 or less, but that’s still a tougher battle. I do have one or two first page listings (from MySpace, surprisingly), but not as many as I had hoped. 

Interestingly enough though, the real winner has been my domain itself. I expected the videos to rank higher, and for the domain to not really show up at all. However, I picked a keyword rich domain name (let’s call it XYZ.com – each letter is a word), and here’s my current rankings:

XY    #7     12,100 monthly search volume      384,000 results
XYZ  #1     140 monthly search volume           204,000 results
YZ    #19   9,900 monthly search volume        444,000 results 

I’m pretty pleased with that. Unfortunately, XYZ is a low volume keyword, but I’m hoping that with a little bit of work I can break those other two up high into the top, and hopefully start capturing more organic traffic. Also, my chosen niche has an incredible spike for one or two months each year (around graduation), so it will be interesting to see what happens. (Mental note – do some additional prep for seasonal volume!). 

Video Strategy Phase II will be kicking in shortly, as I start re-submitting many of these videos with alternate accounts, titles, keywords and descriptions. I’m starting to discover there’s a little more competition out there, video wise, than I thought at first for this niche. Oh well. I’m not afraid, I’ll take them all on! 

Results: Views 

So an interesting comparison, just looking at two of the sites submitted to (I noticed not all the videos made it up for some reason):

350 views on Vidilife.com – 7 videos
100 views on YouTube.com – 12 videos

So you can see that Vidilife has had much better success than YouTube thus far. I’m not exactly sure why that is, but my YouTube videos are all around 5-10 hits. Kinda pathetic. I’ve started posting them as responses to other videos to see if that will help. I’m also going to try some title/tag leeching to see if I can piggy back onto some big hits. 

Results: Opt Ins

Okay, so beyond views, has anyone been visiting? Heck yeah! Visits have shot up to 10 per day! Time to get a new server! Okay, so visits haven’t been so stellar, but I am exremely please with my opt in rate. Out of 29 Unique Displays (since I reset my stats to un-account for my fiddling with it) I’ve had 14 submissions – a 48.3% opt-in rate! I guess that means my landing page passes the grade at any rate.

So I’m going to stay at work, trying to dial in the video strategy a bit better and see what happens. I saw a video on YouTube today that was posted yesterday, yet had 65,000 views, and another (this one in my niche) posted last month, with over 300,000 views. I know the traffic is there, and that it is possible; the trick is getting the right combination of things working in my favor.

Killer Video Strategy for Affiliate Marketers

At Affiliate Incubator, one of the speakers was Mike Koenigs, of Traffic Geyser. You’ve heard me talk about Traffic Geyser before, but he really opened my eyes to a different way to use video. 

This week I’ve been working on videos, pretty much straight for three days. I’m nearly done. However, my new approach, instead of spending a lot of time creating one video, is now to spend my time creating tons of videos. I’m aiming for 15, all about the product I’ve chosen. Oh, did I mention I’m doing this for an affiliate product?

So your first question is probably how in the world can I create 15 videos about someone else’s product? A very good question indeed. 

What I did is I bought my target product, and read through it carefully (it is an ebook). I took notes on any questions or things I thought people might not know about it. I then did a bit more research on my niche, checking out About.com for the top five most common questions regarding it. After all was said and done I had roughly 15 frequently asked questions. I then went through and wrote a 100 to 150 word answer to each of them. It takes roughly 40-60 seconds to read that number of words. 

Next I created a bunch of title slides, introducing my question, answer (ie No, but…) and my URL. Then I went to stock.xchng and downloaded pictures (for free, with free-use rights) for every part of each video. I have roughly 6-10 pictures per video. The pictures don’t have to all relate strictly to your overall topic, just to the sentence you’re saying at the time. This actually gives you a lot of leeway to use different pictures. 

My next step is to get some royalty-free music to add to the videos. Because each video is no more than 60 seconds long, I think I’ll buy three different full length songs, then hack them up into sound bytes to use with each video, so each video will be slightly different. I’ve used PremiumBeat.com in the past and was happy with them. 

So the plan is the finish off the videos, create a squeeze page with an opt-in form, create an autoresponder series, then submit all 15 videos twice on Traffic Geyser using their timed delivery. That should give me about 120+ videos out there; a far cry from my previous 25 or so. Plus, and this is key, for each video I will be identifying uber-popular competitors on YouTube and matching titles and tags. So each matched video theoretically will show up just after the popular one, and hopefully gain more views that way. 

So there you have it. Initially I thought I would wait until I was all done and had some results to tell you about, but this way is more fun for everyone I think. Part of the purpose of this blog is to give you a window into what I’m experimenting with, and to show what works and what doesn’t. I’ve got high hopes for this, but I’ve been wrong often enough before.

Generating Traffic For YouTube Videos

It seems like video marketing is all the rage these days. I’ve posted about it a few times, mostly in relation to my use of Traffic Geyser. However, recently I’ve posted a few videos to all those sites, and I haven’t exactly had immediate, magical results. So, I thought it would be helpful to delve into the intricacies of how to drive traffic to a YouTube video and see what I could learn. I’ve included the highlights for you here; if you’ve got strategies that you’ve used successfully, or even unsuccessfully, or haven’t even tried at all yet, comment on them below and we can learn from each other. So, here goes.

Keyword Research

It’s one of the great under-rated and under-practiced arts in internet marketing. I know that I’ve often been guilty of giving too little effort or precedence to keyword research; however keyword research really is necessary and important. If you’re making a video, you need to do your keyword research the same as if you were going to write an article. I don’t profess to be a keyword research expert, but I know that the highest traffic keywords aren’t always the most profitable ones. However, that said, sometimes you just want to get in front of millions of people. I have a site that is geared towards Adsense, and I couldn’t really care less whether or not those people come to my site in a buying mood; just that they go on and click an ad. What they do on the other side of that click is none of my concern. On the flip side, I also have an online store, and I desperately want people to arrive in a buying mood, or at least in a mood that is interested to sign up for my free e-book so I can continue to market to them. It depends on what you’re going for; choose your keywords accordingly.

Keywords are important because search engines cannot yet process the content inside the videos; they need something else to give them context. That is why videos have keywords associated with them, some places call them tags; some just call them keywords. Most places also give you between 300 to 1000 characters to describe the video, and basically to attract the attention of the search engines. Think of this as a mini article. Don’t waste this space!

The Link

Don’t forget to put a link in full http:// format as the first thing on your description field. Most sites will turn that link into something clickable.

Social Media

If you’ve created something that is actually going to be of value to someone, link to it. The first time I thought about this, I thought I would prefer to spend the link juice on my own website; however the point of your video is to be a first point of contact with you. Treat this almost as a different form of squeeze page. So link it up! Digg, Twitter, Stumble, everything you can think of. Try to get it in front of people that will talk about it. If you can get other bloggers talking about it that’s great. Probably easier said than done though!

Clone Something Popular

This might not be the most white hat of methods; however it might work, depending on your topic. Do some research on YouTube and find a white hot mover that is getting tons of views. The all you need to do is clone the title, description and tags. Your movie should show up directly after the popular one, with a strong probability of people watching yours next. However, these won’t likely be very targeted viewers.

Comment on Other Videos

Do some research on the other videos that are out there related to your topic, then post comments under those videos saying something to the effect of “For a similar video, see this.” The idea is of course that someone watching the other video is hopefully interested in seeing something similar. So put yours in front of them. Another idea is to post yours as a video response to the other video.

Well, there you have it, a few different ideas to boost traffic to your YouTube videos. Like anything else in this world, there is no silver bullet to magically generate YouTube traffic. It remarkably resembles work, especially if you’ve submitted a video to dozens of sites. Some things are easy to do, just a question of doing it right the first time. Other things, like the social media work can take time. Feel free to outsource this work too though!

If you’re got other ideas, please leave them in the comments below.