Category Archives: SEO & Traffic Generation

SEO With Dilbert

Here’s another Dilbert classic for you – this one on SEO.

Dilbert.com

Given all that has been going on lately in the search engine world, with the Panda / Farmer update and all the rest of it, it often feels like Google hasn’t left business owners much recourse but to use tactics that they’ve told us they don’t like. However, if you check any of the biggest keywords, you’ll find all the top sites using so-called “black hat” link building methods. It’s a typical Catch 22 situation, courtesy of the Goog.

Scott Adams isn’t really taking that angle here – more siding with the Goog I guess, but it still makes for a funny strip.

Dilbert.com

The other side of this whole equation of course is that Google has burned so many marketers so many times, their trust level has plummeted drastically amongst most of the internet marketers I talk to. If you want to learn how to successfully do internet marketing in San Antonio then click the link above for help.

Google has become a byword for “corporate control” of the internet; and with Android, Gmail, Docs and all their plethora of other services, people are left wondering just how much does Google know about me?

At the end of the day, after a nice stress-relieving verbal Google bashing, I’d only be half surprised to see a message pop up on my Mac telling me to shut my pie hole.

Who knows? Maybe it will come to that…

69,281 Useless Visitors From Google Image Search Results

Some time ago I thought it would be cool to apply some SEO principles to some of the images on my sites, to see whether or not I could rank them in the Google Image search results.

Well, I managed to get a number one result, and it has been holding steady there now for a month or two.

Which was all fine and dandy, until just the other day when all of a sudden that particular term became a super hot news item, and everyone started looking for pictures of this particular thing! (No, I’m not giving specifics, though it is a fairly common item)

I first discovered this when I logged in to create a new post, and found the admin screen acting rather incoherently. I checked the server logs and discovered I was using up a crazy amount of bandwidth – 10 GB in 15 minutes!

At that point I let the bandwidth exceed its limit, and the site went offline for a few hours. I honestly thought I was being hacked.

Anyways, turns out this was all due to a crazy amount of interest in one particular picture I had on the site.

So I jacked up the bandwidth allotment, and watched the traffic flood in.

Google Image search results traffic spikeThis particular site normally gets around 20,000 visitors a month, which isn’t bad at all; however as you can see, the 2-day traffic spike from the Google image search results blew that away completely.

The next morning, it was still going, so I figured I might as well try to get something out of this, so I put a 300 x 250 Adsense block right beside the picture. Over the course of the day, I collected $25.05 from that adblock, and an additional $74.82 from some other Adsense on the page.

Not too shabby right?

Well…. wrong. In my humble opinion, this just demonstrates the quality of Google Image search traffic.

In total, for the two days in question, I got 69,281 visitors to the site, nearly all from that image search.

In exchange, I pocketed a shade under $100, though admittedly this could have been better had I been a bit more proactive on the first day. Also, the second Adsense block was in a rotation with other banners, so it wasn’t getting full play.

69,281 Useless visitors from google image search resultsNow although $100 might seem like decent coin for doing nothing (and to be fair, I’m happy as it nearly covers that hosting account for a year), let’s break it down and look a bit more closely at the numbers.

69,281 / $99.87 = 1 dollar of revenue per every 694 visitors!

Now, take it a step further. The real purpose of the site is to collect subscribers, and during those two days I got a grand total of 30 opt ins from that URL.

30 / 69,281 = 0.0004% opt in rate! Put it the other way around, that’s 1 opt in per 2309 visitors.

Can you imagine if you were paying for that kind of traffic?

Interestingly, another outcome from this little traffic spike is my Alexa ranking jumped from around 510,000 pre-spike to about 390,000, a few days after.

The Bottom Line

Google Image search results traffic is not easily monetized.

The real upshot of this traffic spike for me was that it really put the spotlight on a particular type of free traffic that I’d not really taken the time to try to measure before. Normally, it takes a bit of work to figure out how much of your traffic comes from a source like Google Images, and it would be extremely difficult (as far as I know) to really figure out how much that specific traffic was worth.

Having a massive spike such as this made it fairly easy to approximate the value, and in the end, it came up lacking.

A while back I was considering buying a website on Flippa that showed some decent stats, however looking through their analytics, I noticed that a lot of the traffic was from Google Image search results. At the time, I didn’t know what to make of that. Now, I know better.

PS – Traffic stats are from GetClicky – an awesome alternative to Google Analytics. Do you really want them looking over your shoulder all the time?

SEOPressor Review & Conclusions

I’ve been using SEOPressor for several months now, since just after it was released, and I thought it was about time for me to do a proper SEOPressor review.

To start with, I’ll go over what SEOPressor does, and then we’ll get to what I think of it.

If you’re really impatient and want to get started on your own, you can get SEOPressor here.

SEOPressor Features

SEOPressor ScoreAt the heart of SEOPressor is the SEOPressor Scoreboard, which you’ll see as a widget in your Add New Post page in WordPress. When you start a new post or page, the scoreboard looks like the image on the right. At this point I haven’t yet told the plugin what keyword we’re trying to optimize around, so it can’t compute any sort of score.

SEOPressor At WorkAs I start building the post, and enter in a keyword to target, you’ll see the Score panel changes.

I just went ahead and did that, for this post, and Saved the Draft in order for the plugin to re-calculate, and you can see that basically as of this paragraph, the plugin is giving me a rating of 54.44% for the keyword SEOPressor. That number is in green, because it’s over 50% (a good thing). You’ll also see that the Keyword Density is calculated for you, and in this case, I’m way high, at 6.77%. That tells me immediately I need to add some extra text to thin things out!

Below that, SEOPressor has a very cool checklist of various items it has either confirmed you’re ok on, or is flagging that you need to address.

Is SEOPressor Magic?

The real power in this SEO plugin for WordPress isn’t anything magic; it is simply that it gives you a visual way to see how well you’re doing the SEO fundamentals. People (well, me especially, but people in general) love scores, stats and figures – even more so when they change in front of their very eyes in response to a small change.

Get SEOPressor Here

So how cool is it when you can go back and make a subtitle an H3 and gain 5% in your SEO score? We’re talking simple changes here, but simple changes that make a real, measurable impact.

In addition to forcing the user to make changes, SEOPressor adds a couple subtle touches of it’s own – things like bolding, italicizing, or underlining one of your keywords. These are minor changes of course, but they can have an impact. You can also setup the plugin to add alternate tags to your post images automatically, which can be quite helpful in some situations. Another thing you can do is signup with YEAH! Local they will show you the results that you are looking for with an SEO company.

My Results With SEOPressor

I’ll admit it right off the top here, I’m as close to addicted to WordPress plugins as you can get. I’m always snapping up the latest plugin, because I know how simple they make things for me. That being said, if the plugin doesn’t provide some sort of sustainable value, then I usually toss it and move along.

SEOPressor proved itself within the first couple weeks of use, for me. Although I’m not going to give you specific sites or keywords, I will tell you that within 2 weeks of using SEOPressor to optimize some existing posts on one of my sites, I saw several of those break through onto the first page. We’re talking very minor, non-competitive terms here, but this represents progress nonetheless, and required NOTHING other than a few minutes with SEOPressor to get these results.

I’ve since gone back to nearly all of my sites and installed SEOPressor, because I do see the value in using it – everywhere. I also have replicated these results with FAR more competitive terms, however in those instances much more than just good on-page SEO was required.

Nevertheless, with SEOPressor showing you a high score (I typically aim for 60% to 80% on most posts, 80% and up if I’m REALLY trying to nail something) you’re fairly well guaranteed that your on-page SEO is as good as you’re going to get it within reason.

Get SEOPressor Here

My SEOPressor Compaints

SEOPressor is truly great at evaluating the post content… however that’s where it ends. In my humble opinion, the plugin could be made that much better if they would make it look at the following additional factors:

  • Meta description
  • Meta keyword tags
  • Post title

These are not currently considered by SEOPressor. Take the post title for instance. Nearly every WP theme gives the post title an H2 tag, therefore if your post title includes your keyword (and it SHOULD!) then you’ve already got an H2 keyword on your page… just not within the body.

Additionally, meta data is still important for SEO – even if it no longer carries quite the importance that it used to, and even then, not all search engines treat that data the same way, so there’s no excuse for ignoring it. I guess the issue here is widespread use of third-party SEO plugins, and having to look in a lot of different fields to find that data, rather than just in the post content, however that’s my opinion and I’m sticking to it.

SEOPressor Conclusion

All told, SEOPressor is one of the very few premium WordPress plugins I wholeheartedly recommend to anyone interested in improving their search engine rankings. It takes a mostly-misunderstood subject and applies good practices in an extremely easy to use and intuitive manner. You don’t have to be an SEO whizbang to benefit from SEOPressor, though newbies and advanced users alike will enjoy this plugin.

Bottom line is if you use WordPress very often, and you’re in internet marketing in any capacity, then SEOPressor is one plugin you need to have in your arsenal.

Get SEOPressor Here

Cool Domain Tool for Niche Marketers

Here’s a quickie little post for the day – I somehow recently came across a new site AllDroppingDomains.com that has potential for internet marketers.

The site shows tons of domains that are about to expire, and you can easily rank them according to PageRank, Alexa, links; whatever you want.

You can also do keyword searches to find domains in your niche.

How would you use this? Well, if you’re trying to enter the fly fishing market, why not check out the tool see if there is a domain that’s dropping with your keyword in it, evaluate it by PR, Alexa and inbound links and if it’s worth it, scoop it up!

Getting an established domain can really help kickstart your site; especially if it already has traffic that is relevant to your niche.

Charting My Traffic – January 2009

I just realized I was halfway through February and I’d forgotten to mention January’s traffic. Probably because it’s not much to speak of. Nevertheless, I did decide I was going to do it every month, so here goes.

Popularity Indicators
Alexa: 796,652 (down from 752,548)
Google PR: 3
Technorati Authority: 10, Fans 1
RSS Subscribers: 20 (up from 18)

The Golden Rule
January 2008 Absolute Unique Visitors: 882 (Dec was 1044)
Pageviews: 1069 (1.24 per visit)

Inbound Links
Google: 14
Yahoo: 658 (up from 597 last month)

So there you have it. I checked and that’s the 12th traffic post. I started this blog at the beginning of February last year. 9497 people have read stuff on this site, so I guess that’s kind of cool. I’ve been in some sort of contact with nearly 10,000 people through this site in one year. I think I’ve made a buck or two on Adsense, though I’ve only put it on a couple of posts, and for only a little while. To be quite honest, I’ve been focusing mostly on other stuff – this isn’t a money making venture.

What’s Next?

Going forward, I might keep on doing this traffic thing, but probably only every three months, possibly six.

I’m gradually working on redoing the site. New theme with a more helpful layout. I’ve decided to start offering updates via Aweber, and you can see the sign up form on the right. We’ll see, that might replace my feedburner.

I think I’m also going to try to identify a topic that will be useful to visitors here and create a short report on that.

So that’s basically the scoop as we stand here at 1 year. Cheers.