http://www.jonathanboettcher.com Internet Marketing Tips and Ideas Wed, 25 Jan 2012 17:58:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.jonathanboettcher.com/dont-shoot-elephants-hostgator-jumps-on-opportunity/ http://www.jonathanboettcher.com/dont-shoot-elephants-hostgator-jumps-on-opportunity/#comments Fri, 06 May 2011 19:58:23 +0000 Jonathan http://jonathanboettcher.com/?p=559 A few weeks back, news hit the internet that Bob Parsons, founder of GoDaddy.com had shot an elephant in Africa and was apparently quite proud of the fact. Stepping aside from whether or not that was right or wrong or not, I will say that it created something of a media storm on the internet,...]]> http://www.jonathanboettcher.com/dont-shoot-elephants-hostgator-jumps-on-opportunity/feed/ 0 http://www.jonathanboettcher.com/riches-niches/ http://www.jonathanboettcher.com/riches-niches/#comments Fri, 21 Jan 2011 15:34:41 +0000 Jonathan http://jonathanboettcher.com/?p=533 Well, at the risk of turning this infrequently-updated blog into a series of Dilbert re-runs, I hereby offer yet another: The marketing thought of the day is this: Start in the niches, but do so strategically, and over time you can grow to dominate a market. Identify the keywords that you want to control, and...]]> http://www.jonathanboettcher.com/riches-niches/feed/ 0 http://www.jonathanboettcher.com/the-importance-of-an-upsell/ http://www.jonathanboettcher.com/the-importance-of-an-upsell/#comments Fri, 19 Feb 2010 15:59:33 +0000 Jonathan http://jonathanboettcher.com/?p=412 Back in November I released my first product in my new niche. In December I released the second one. Finally, in mid-January, I made the second one an upsell to the first. The reason I didn’t get around to doing this right away was quite simple. It was on the list, and clearly not of...]]> http://www.jonathanboettcher.com/the-importance-of-an-upsell/feed/ 0 http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/ http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/#comments Mon, 25 Jan 2010 02:06:03 +0000 Jonathan http://jonathanboettcher.com/?p=407 Whenever I travel I enjoy looking for new and innovative examples of marketing. To be honest, sometimes I emerge from my cave so rarely (feels like anyways) that the main stream pop culture and the marketing that goes with it is often new (ish) to me. Which often provides me with interesting observations. Anyhow, I...]]> http://www.jonathanboettcher.com/marketing-lessons-from-a-food-court/feed/ 3 http://www.jonathanboettcher.com/spaghetti-sauce-your-marketing-strategy/ http://www.jonathanboettcher.com/spaghetti-sauce-your-marketing-strategy/#comments Mon, 18 May 2009 16:00:21 +0000 Jonathan http://jonathanboettcher.com/?p=315 Ever wondered how your marketing strategy could benefit from spaghetti sauce? If you have, please imagine me giving you a very strange look right now. If not, at least we’re starting on the same page here. The other day I came across a video on YouTube (if the suspense is killing you already, it’s at...]]> http://www.jonathanboettcher.com/spaghetti-sauce-your-marketing-strategy/feed/ 4 http://www.jonathanboettcher.com/my-first-info-product-launch/ http://www.jonathanboettcher.com/my-first-info-product-launch/#comments Tue, 10 Mar 2009 22:28:41 +0000 Jonathan http://jonathanboettcher.com/?p=276 Even though I’ve been involved in internet marketing for quite a while now, until last week I had yet to create my own info product for sale on the internet. I’d always had this mind block, trying to decide what to do, was there a market for it, could I actually create a decent product,...]]> http://www.jonathanboettcher.com/my-first-info-product-launch/feed/ 7 http://www.jonathanboettcher.com/wall-drug/ http://www.jonathanboettcher.com/wall-drug/#comments Tue, 24 Feb 2009 03:48:28 +0000 Jonathan http://jonathanboettcher.com/?p=273 I recently took a few days off and headed out of town with my wife. One day we found ourselves sitting in a pub near the highway on the way into Princeton, BC. I found out the place was for sale ($860k) so my mind naturally started mulling on ways to make that place more...]]> http://www.jonathanboettcher.com/wall-drug/feed/ 2 http://www.jonathanboettcher.com/social-media-explained-by-perry-belcher/ http://www.jonathanboettcher.com/social-media-explained-by-perry-belcher/#comments Wed, 28 Jan 2009 15:05:43 +0000 Jonathan http://jonathanboettcher.com/?p=245 I saw Perry Belcher and Ryan Deiss at the Affililate Incubator seminar last year, and these guys have their marketing heads screwed on pretty tight. Perry has an encyclopaedic knowledge of Adwords tactics which is pretty cool. Anyways, I just came across this short video of him explaining social media. It’s different than what most...]]> http://www.jonathanboettcher.com/social-media-explained-by-perry-belcher/feed/ 0 http://www.jonathanboettcher.com/nova-scotias-brilliant-marketing-campaign/ http://www.jonathanboettcher.com/nova-scotias-brilliant-marketing-campaign/#comments Sat, 06 Dec 2008 16:05:48 +0000 Jonathan http://jonathanboettcher.com/?p=206 I just got a link forwarded to me by someone, and I thought it was such a cool example of viral marketing that I would share it with you.  The link is PomegranatePhone.com Go check it out. It’s a very cool site about a phone that does everything you can imagine. It does every kind...]]> http://www.jonathanboettcher.com/nova-scotias-brilliant-marketing-campaign/feed/ 0 http://www.jonathanboettcher.com/a-marketing-plan-with-sprinkles-on-top/ http://www.jonathanboettcher.com/a-marketing-plan-with-sprinkles-on-top/#comments Tue, 18 Nov 2008 23:13:33 +0000 Jonathan http://jonathanboettcher.com/?p=201 It’s been a while since I wrote anything here, so I thought I would go back a few weeks and mention a particularly delcious marketing tidbit I saw during the election.  Krispy Kreme ran a promotion on voting day, offering a free donut with red, white and blue sprinkles to anyone who came into the...]]> http://www.jonathanboettcher.com/a-marketing-plan-with-sprinkles-on-top/feed/ 2 http://www.jonathanboettcher.com/giveaway-1-million-what-do-you-get/ http://www.jonathanboettcher.com/giveaway-1-million-what-do-you-get/#comments Sat, 01 Nov 2008 16:00:05 +0000 Jonathan http://jonathanboettcher.com/?p=189 I got an email today from a Facebook application I’ve got – one of those maps & cities things. It was from TripAdvisor (they run the app), and they just send a really short message saying that they’re giving away one million dollars in two weeks, and they wanted me to vote on which one...]]> http://www.jonathanboettcher.com/giveaway-1-million-what-do-you-get/feed/ 0 http://www.jonathanboettcher.com/5-niche-markets-for-a-recession/ http://www.jonathanboettcher.com/5-niche-markets-for-a-recession/#comments Tue, 28 Oct 2008 03:21:43 +0000 Jonathan http://jonathanboettcher.com/?p=185 I’ve gotta say that I’ve been pretty optimistic about this whole recession thing. It’s not that I’m oblivious, but I don’t tend to believe the absolute doom and gloom worst case scenarios you hear all the time. I’ve heard way to many comparisons to the Great Depression; it makes you wonder where these people got...]]> http://www.jonathanboettcher.com/5-niche-markets-for-a-recession/feed/ 0 http://www.jonathanboettcher.com/oto-placement-thank-you-page-vs-unsubscribe-page/ http://www.jonathanboettcher.com/oto-placement-thank-you-page-vs-unsubscribe-page/#comments Thu, 23 Oct 2008 15:21:22 +0000 Jonathan http://jonathanboettcher.com/?p=183 Everyone who’s been in internet marketing for more than about thirty-five seconds has been exposed to at least one OTO, or One Time Offer page. It’s a good idea, as it is a fairly effective way to build the sense of urgency that you’re never going to get this chance again (little hint for you...]]> http://www.jonathanboettcher.com/oto-placement-thank-you-page-vs-unsubscribe-page/feed/ 1 http://www.jonathanboettcher.com/successful-companies-never-stop-marketing/ http://www.jonathanboettcher.com/successful-companies-never-stop-marketing/#comments Mon, 20 Oct 2008 18:19:04 +0000 Jonathan http://jonathanboettcher.com/?p=181 I was reading in a BusinessWeek article the other day that many of the biggest brands are pinching their marketing pennies ever more closely right now. I’ve seen this sentiment echoed in various places on the internet as well, and each time I see it, I can’t help but think “yeah, but THEN what?” A...]]> http://www.jonathanboettcher.com/successful-companies-never-stop-marketing/feed/ 1 http://www.jonathanboettcher.com/4-cool-ways-to-use-quantcast-the-marketers-goldmine/ http://www.jonathanboettcher.com/4-cool-ways-to-use-quantcast-the-marketers-goldmine/#comments Thu, 16 Oct 2008 00:17:34 +0000 Jonathan http://jonathanboettcher.com/?p=169 I recently heard no less than three different people mention how valuable they had found Quantcast.com to be in their market research, so this afternoon when I had a few minutes to burn I figured I would check it out. I was surprised to see some of my own sites on there with detailed demographic information!...]]> http://www.jonathanboettcher.com/4-cool-ways-to-use-quantcast-the-marketers-goldmine/feed/ 1