I do a lot of email marketing, so naturally I end up paying attention to what others are doing with their emails, and how they’re doing it.
Well this morning I received an email from Perry Marshall of ShowerHacks (Check out his amazing guide on best toilets) – a great email, by the way, using the analogy of flying a plane (or crashing it) in regards to Adwords. I won’t get into it, but it was good.
So I quickly wrote back a short reply, and hit send.
A moment later I got an auto reply saying this email isn’t checked, and if I’d like to comment or if I need support, here’s where to go.
As a customer, I’m efficiently redirected to where his preferred points of contact.
However, what has been lost (on his part) by turning off the most accessible way to contact him or his staff? Speaking for myself, I’m not going to take the time to head over to his site, re-write my comment and post it somewhere. I just delete the mail and move on.
Now, speaking from the other side of the equation, I do use a live email address to send out all my broadcasts; and yes, I dooften receive replies back. Early on, these replies were crucial and instrumental in my gaining an intimate knowledge of my market; their trials and frustrations, and reasons why they did or didn’t buy what I offered.
Now, I don’t solicit the feedback quite as much, but I’m still open to it. And I appreciate it, because it continues to keep my finger on the pulse of the market.
So there’s my thought for the day (or quarter of the year, at this posting rate!). If you’ve got a list, and are using it, I encourage you to be open to communicating with those people. They are people not just names, and communication is a two-way street.