http://www.jonathanboettcher.com Internet Marketing Tips and Ideas Wed, 25 Jan 2012 17:58:12 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.jonathanboettcher.com/seth-godin-on-2012/ http://www.jonathanboettcher.com/seth-godin-on-2012/#comments Wed, 25 Jan 2012 17:58:12 +0000 Jonathan http://www.jonathanboettcher.com/?p=623 I’ve been reading “All Marketers Are Liars” lately, by Seth Godin, so when a friend sent me the following interview with Seth, I watched it with interest: http://www.youtube.com/watch?v=JJj_WHCdLtQ Basically what he’s saying is that the path forward is not going to be doing more of the same thing everyone else is doing. You have to...]]> http://www.jonathanboettcher.com/seth-godin-on-2012/feed/ 0 http://www.jonathanboettcher.com/your-strategy/ http://www.jonathanboettcher.com/your-strategy/#comments Sat, 15 May 2010 02:41:33 +0000 Jonathan http://jonathanboettcher.com/?p=484 Do you have a coherent strategy for your business? Have you ever written anything down that functions as your plan or roadmap to where you want to go? In fact, do you even know where you want to go? If you met a random person at a party and were asked to describe your business,...]]> http://www.jonathanboettcher.com/your-strategy/feed/ 0 http://www.jonathanboettcher.com/another-one-bites-the-dust/ http://www.jonathanboettcher.com/another-one-bites-the-dust/#comments Fri, 05 Mar 2010 05:34:04 +0000 Jonathan http://jonathanboettcher.com/?p=437 I think I’m going to start a list of GooRoos who have joined the A-list’s ‘jump when I say jump’ fan club. Guys who promote a product – using the affiliate-manager-supplied email copy word for word – without a thought to their integrity, or even to reality for that matter. This list is seriously going...]]> http://www.jonathanboettcher.com/another-one-bites-the-dust/feed/ 7 http://www.jonathanboettcher.com/its-easy-to-be-a-critic/ http://www.jonathanboettcher.com/its-easy-to-be-a-critic/#comments Thu, 02 Jul 2009 21:02:10 +0000 Jonathan http://jonathanboettcher.com/?p=364 I have never liked reality TV. Although I don’t deny it can be entertaining at times, there are several things about it that bother me. I don’t like the gossip, the backstabbing and the grandstanding antics that drive ratings through the roof. But what bothers me most is not so much what happens on the...]]> http://www.jonathanboettcher.com/its-easy-to-be-a-critic/feed/ 2 http://www.jonathanboettcher.com/following-through-on-the-resolution-to-replace-myself/ http://www.jonathanboettcher.com/following-through-on-the-resolution-to-replace-myself/#comments Fri, 09 Jan 2009 19:29:41 +0000 Jonathan http://jonathanboettcher.com/?p=213 In my last post I mentioned how I had discovered ReplaceMyself and listened to John’s free audio where he gives tips and pointers for how to hire someone in the Philippines. Although I’d heard the rationale before, for some reason a few of the things he said really clicked with me. Maybe it was the fact that...]]> http://www.jonathanboettcher.com/following-through-on-the-resolution-to-replace-myself/feed/ 6 http://www.jonathanboettcher.com/a-new-years-resolution/ http://www.jonathanboettcher.com/a-new-years-resolution/#comments Sat, 03 Jan 2009 01:25:23 +0000 Jonathan http://jonathanboettcher.com/?p=211 Well, Happy New Year everyone!  I guess now is as good a time as any to make some resolutions for the coming year. If you read this blog on a regular basis, you’ll notice that I’ve not been exactly prolific in my posts. Unfortunately, I seem to have fallen into a bit of a business...]]> http://www.jonathanboettcher.com/a-new-years-resolution/feed/ 5 http://www.jonathanboettcher.com/facebook-leads-the-way-through-recession/ http://www.jonathanboettcher.com/facebook-leads-the-way-through-recession/#comments Sat, 13 Dec 2008 02:21:39 +0000 Jonathan http://jonathanboettcher.com/?p=209 There’s an old saying that goes: “When the going gets tough, the tough get going” and in most playbooks, recession is considered a tough time. With large portions of the earth’s economy either in recession or teetering on the brink, it’s time for the tough to get going.  I read recently in BusinessWeek that most of Silicon...]]> http://www.jonathanboettcher.com/facebook-leads-the-way-through-recession/feed/ 2 http://www.jonathanboettcher.com/affiliate-incubator-on-the-horizon/ http://www.jonathanboettcher.com/affiliate-incubator-on-the-horizon/#comments Tue, 23 Sep 2008 15:29:10 +0000 Jonathan http://jonathanboettcher.com/?p=116 Vacations are great things. Last year when I went to Ontario I read the Four Hour Work Week by Timothy Ferris, which proved to be the catalyst for quitting my day job and going into business on my own, a few months later.  I just got back from a week in Puerto Vallarta (Had a great...]]> http://www.jonathanboettcher.com/affiliate-incubator-on-the-horizon/feed/ 0 http://www.jonathanboettcher.com/two-things-to-focus-on-thats-it/ http://www.jonathanboettcher.com/two-things-to-focus-on-thats-it/#comments Wed, 10 Sep 2008 15:39:49 +0000 Jonathan http://jonathanboettcher.com/?p=114 I was on a live Ustream.tv call with Carlos & Lupe of Traffic Tactics last night, and they had some pretty interesting things to say. For those of you who don’t know about Traffic Tactics, they are the guys who make it look ridiculously simple to make in excess of $2 million per month, simply...]]> http://www.jonathanboettcher.com/two-things-to-focus-on-thats-it/feed/ 0 http://www.jonathanboettcher.com/do-it-wrongfast/ http://www.jonathanboettcher.com/do-it-wrongfast/#comments Fri, 29 Aug 2008 21:27:52 +0000 Jonathan http://jonathanboettcher.com/?p=103 Ready. Fire. Aim. Maybe you’ve heard other variations on the theme. I’ve heard this business rule floated a couple of times lately, from Traffic Tactics and most recently by Rich Schefren. The idea here is that business has changed from what it used to be. Companies that take a few years to analyze markets will...]]> http://www.jonathanboettcher.com/do-it-wrongfast/feed/ 0 http://www.jonathanboettcher.com/7-steps-to-earning-customer-trust-online/ http://www.jonathanboettcher.com/7-steps-to-earning-customer-trust-online/#comments Sat, 16 Aug 2008 03:10:03 +0000 Jonathan http://jonathanboettcher.com/?p=92 I recently got an edition of SmallBusinessNewz in my inbox with an article by Chris Crum on “7 Steps to Earning Customer Trust Online”. The complete article can be found here. I thought it was worth mentioning here, as I’ve been striving to build credibility and trust in my own online store. At the risk...]]> http://www.jonathanboettcher.com/7-steps-to-earning-customer-trust-online/feed/ 1 http://www.jonathanboettcher.com/baby-steps-into-outsourcing/ http://www.jonathanboettcher.com/baby-steps-into-outsourcing/#comments Thu, 03 Jul 2008 20:21:52 +0000 Jonathan http://jonathanboettcher.com/?p=78 Back when I originally read the 4 Hour Work Week by Timothy Ferriss I thought outsourcing was the coolest thing. Pay someone to do those things that you don’t really want to do – especially when you can get them done cheap! Well, that was months ago, and I never really did much with it,...]]> http://www.jonathanboettcher.com/baby-steps-into-outsourcing/feed/ 0