Let me tell you about the strange cycle I’ve been stuck in lately. Back in February or March I started building a list for this blog. I figured it would be a good way to increase “stickyness” and readership. So, I got a plugin and got started.
Prior to “the list” (said in a deep, sombre tone) I posted fairly often – I guess 2-3 times a week on average. After starting “the list” this funny thing happened each time I went to post. I started thinking to myself – “if I post something, I should tell the list about it, but if I’m going to tell the list about it, then I need to make sure it is high value so they don’t think I’m spamming them…” and then pretty soon I’d talked myself right out of posting, waiting for the rare “high value” post ideas to pop up.
So my posting has gone down dramatically. Also, I’ve been pretty busy.
Then the other day I wrote this (didn’t send it to the list =) about a conversation I’d had that day. It wasn’t the most groundbreaking thing I’d ever written, but it put a slightly different spin on things.
One of the people who read it, Lance Tamashiro surprised me and left a video based comment on YouTube!
In fact, here’s his video:
Thanks Lance – by leaving this simple video you’ve refocused my thoughts on the art of blogging again.
Blogging is about building relationship – it isn’t about business and selling. I do enough of that the whole rest of the day =).
My purpose in having this blog is to share ideas about internet marketing, and to use it as a platform to meet other internet marketers. The internet can get to be a pretty non-personal place pretty quickly when you’re just staring at words all day long. However, Lance has used video not only to grab my attention (it takes a bit more effort than a simple comment), but to connect with me on a more personal level. When you hear someone on screen greeting you by name, you pay attention. That’s how we’re built.
So where am I going with all this?
Well, I’d like to make this blog a more interactive kind of place. That’s why I started a list, to remind people to come back from time to time and discuss the ideas. However, when you start thinking of people as a list instead of the names and faces that they are, then you’re going to quickly lose the true value in that list.
I’ve only been going down the list route for a couple months, but hopefully this realization can help you as well.
Do you have a list of some sort, and what do you do to maintain value and relationship with those people? I’d love to hear your thoughts.