There is a fairly persistent segment of the internet marketing community that is enamored with autoblogs, and I must admit that I’ve tried my hand at them from time to time as well. I’ve made a few bucks off of autoblogs, and I know you can generate some decent traffic using them.
The Amazon affiliate program is probably one of the best programs for autobloggers, because using their API you can easily pull product feeds and slap them right into your website. Product picture, price, buy button, description, reviews – the whole shebang.
The only problem with this is that by copying Amazon’s content straight up, you’re leaving yourself hugely exposed to any changes in the Google algorithm.
For instance, in the most recent (and hugely infamous) Panda update, Google has cracked down on duplicate content (albiet in a very incoherent and inconsistent manner).
Where does that leave websites that are chalk full of duplicate Amazon content?
Personally, I’ve noticed some of my sites that were in this boat have sunk; while others (that’s the inconsistency) have managed to keep their rankings.
The longer I’m involved in the internet marketing game (let’s call it what it is), the more my resolve deepens to build quality websites and stay away from quick and easy make money tricks.
To that end, for some time now, I’ve abandoned the Amazon autoblogging strategy in favor of unique, quality content written specifically for that site. I hired a writer in the Phillipines, and that is all he does all day; write content for my Amazon sites. He goes to the Amazon listing, reads it, summarizes the product description and reviews, and cranks out a good unique 300-400 word article on that product. Using SEOPressor, each article comes out with a high score and typically has a good chance of ranking.
Then, using EasyAzon, he is able to very quickly insert my affiliate links and product images into each post.
The great part is, he never has to login or even have access to my affiliate account in order to build content and links on my behalf. EasyAzon does all that part for him.