Are you one of those people, like me, that writes a post then changes it 10 times immediately afterwards? Perhaps not. Nevertheless, it is important from an SEO standpoint to choose how you want things to look from the search engine and post with this in mind. Here’s a few tips:
1. Pick a catchy title that will stand out in a crowd of search results. Even if you make it to the first page, if you don’t have a title that elicits interest, nobody will click.
2. Write your title after your post. Perhaps you’re less rabit brained than I tend to be, but many times I’ve sat down to write on a topic and it rabbit-trails into something else. My original title is not really well suited any longer, and needs to be changed. Save yourself the hassle, write the post, then write a title. Students: You don’t write a summary before you write the paper do you? (Don’t answer that).
3. Use a plugin like the All in One SEO pack for WordPress. It plugs in seamlessly and allows you, right in your post editor, to add meta tags, a meta title, and a 160 character description that will be seen by the search engines. In the description field, try using a portion of one of your more interesting sentences and end with an ellipsis (…) to lead their attention on, into your blog. Having just read the first part of the sentence (if it is interesting), people will naturally want that thought to be completed in their brain, so they’ll click to see what it says.
This is your chance to customize what your search engine entry looks like! I can’t tell you how many times I’ve seen search results and the “title” is simply a bad list of keywords, and the “description” is basically more of the same. I typically shy away from these results, and go for the ones that look more professional, the ones that are actually coherent! It doesn’t take much effort to stand out sometimes, but it is well worth the few seconds you’ll spend doing it right.